Last Modified: June 26, 2026
The following sets forth the Privacy Policy (“Privacy Policy”) of Eastern Dental, and is incorporated into and made a part of Eastern Dental’s Terms of Use, available at www.easterndental.com/terms-of-use/.
As used herein, “Eastern Dental”, “we”, “our” or “us” refers to Eastern Dental Holdings, LLC, Eastern Smiles OPCO, LLC, their parent or affiliate entities, or the independent clinical dental practices utilizing Eastern Dental’s administrative services (the “Practices”).
Important Notice on Our Corporate Structure: The term “Dental Services Organization” or “DSO” refers to the entities that provide administrative and business support services and license the “Eastern Dental” brand name to independently owned and operated clinical Practices. The DSO does not own or operate the Practices, employ or compensate the dentists providing clinical care, or exercise control over the practice of dentistry. The clinical practice of dentistry is the sole responsibility of the independent Practices and their licensed professionals.
1. Scope of This Policy and Relation to HIPAA
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit www.easterndental.com (including any applicable subdomains, applications, or online functionalities) (collectively, our “Website”).
This policy applies specifically to information collected:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
This policy DOES NOT apply to:
- Information collected by us offline or through any other non-website means.
- Protected Health Information (PHI): This policy governs general internet consumer data and is separate from your personal health or dental information. Your clinical PHI is strictly protected under the Health Insurance Portability and Accountability Act (HIPAA). Each of our Practices maintains its own standalone Notice of Privacy Practices. To read the full HIPAA standards applicable to your medical and dental records, please review our HIPAA Notice of Privacy Practices.
2. Children Under the Age of 18
Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from individuals under 18. If you are under 18, do not use this Website or provide any information about yourself to us. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that data immediately. If you believe we might have such information, please contact us at info@easterndental.com.
3. Information We Collect and How We Collect It
We collect several categories of information from and about users of our Website:
A. Information You Provide to Us
- Identifiers: Name, postal address, email address, and telephone number.
- Communications: Records and copies of your correspondence if you contact us.
- Inquiries: Search queries conducted on the Website and scheduling details for requested appointments.
- Survey Data: Responses to voluntary research surveys.
B. Information Collected Automatically
As you navigate through our Website, we use automatic data collection technologies to collect statistical data regarding your equipment and browsing patterns, including:
- Usage Details: Traffic data, logs, location data, and the specific resources you access.
- Technical Data: IP address, operating system, and browser type.
We utilize the following technologies for automatic data collection:
- Cookies (Browser Cookies). Small files placed on your device. You can set your browser to refuse cookies, though some parts of the site may become inaccessible as a result.
- Web Beacons. Small electronic graphics (clear gifs, pixel tags) that permit us to count users who have visited specific pages or opened emails to evaluate site performance.
- Google Analytics. We use Google Analytics to understand site traffic. You can learn how Google uses data at www.google.com/policies/privacy/partners/.
4. How We Use Your Information
We use the information we collect about you for the following business purposes:
- To present our Website and its interactive content to you.
- To schedule, process, and confirm dental appointments you request.
- To deliver customer support, responses, and technical assistance.
- To provide promotional offers regarding our products, services, and special events.
- To fulfill our contractual obligations and enforce our legal rights, including billing and collections.
- For any other purpose disclosed to you at the time the information is collected, or with your explicit consent.
5. Disclosure of Your Information
We do not sell your personal information. We may disclose aggregated, non-identifying user data without restriction. We may disclose personal information that we collect as follows:
- To our corporate subsidiaries, affiliates, and the clinical Practices.
- To third-party contractors, service providers, and vendors who support our business operations and are contractually bound to maintain confidentiality and use data solely for authorized purposes.
- To a buyer or successor in the event of a corporate merger, divestiture, restructuring, or asset sale.
- To comply with any legal obligation, court order, law, or valid government and regulatory request.
- To protect the rights, safety, property, and security of Eastern Dental, our employees, clinical patients, or the public.
6. Your Rights and Privacy Choices
Depending on where you reside, you may have specific statutory rights regarding your personal data under applicable state privacy frameworks. We provide all users with the following core controls over their information:
- Tracking and Tracking Technologies: You can adjust your web browser settings to refuse cookies or alert you when they are being sent.
- Opting Out of Marketing Communications: If you do not want your contact details used by Eastern Dental to promote our services, you can opt-out at any time by emailing us at info@easterndental.com or clicking the “Unsubscribe” link in any marketing email.
- Access, Correction, and Deletion: You may submit a request to review, correct, or delete personal information you have provided to us by emailing info@easterndental.com. We may deny a request if we believe the change would violate federal or state laws, interfere with clinical compliance obligations, or cause the information to be incorrect.
7. Data Security
We have implemented commercial-grade administrative, technical, and physical security measures designed to safeguard your personal information against accidental loss, unauthorized access, alteration, and disclosure. All information you provide to us is stored securely behind firewalls.
Please note that the transmission of information via the internet can never be guaranteed as 100% secure. Any transmission of personal data is at your own risk. We are not responsible for the circumvention of any privacy settings or security infrastructure contained on our Website.
8. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. All changes are effective immediately upon posting to this page. When material changes are made, we will update the “Last Modified” date at the top of the policy and post a prominent notice on our Website home page. It is your responsibility to review this policy periodically for updates.
9. Contact Information
To ask questions, submit feedback, or exercise your privacy rights regarding this policy, please reach out to us at:
Email: info@easterndental.com
Website Support: www.easterndental.com