Last Modified: April 20, 2021
The following sets forth the Privacy Policy (“Privacy Policy”) of Eastern Dental, and is incorporated into and made a part of Eastern Dental’s Terms of Use, available at https://www.easterndental.com/terms-of-use/. As used herein, “Eastern Dental”, “we”, “our” or “us” may refer to Eastern Dental Holdings, LLC, any parent or affiliate entities, or the Practices (as defined below). The term “Dental Services Organization” or “DSO” refers to the entities that provide administrative and business support services and license the “Eastern Dental” brand name to independently owned and operated dental practices that use its business support services (the “Practices”). The DSO does not own or operate the Practices, employ or in any way compensate or supervise the dentists providing dental care, or have any control over the practice of dentistry or dental care (which is the sole responsibility of the Practices and the dentists and other licensed professionals who they employ). The Practices are owned and operated by licensed dentists and not the DSO.
The privacy of your personal information is important to us. We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy.
To better protect your privacy, we provide you with our Privacy Policy so that you will understand our commitment to you and to your privacy. This Privacy Policy describes what information we may collect about you; how we use your information; how we protect it; and what choices you have on how that information is used. At Eastern Dental we want you to feel as comfortable as possible visiting and using our Website.
From time-to-time, we may need to update our Privacy Policy and reserve the right to do so at any time. All changes are effective immediately when we post them. Your continued use of the Website following the posting of a revised Privacy Policy means that you accept the Privacy Policy as amended. You are encouraged to check this page each time you access this Website so you are aware of any changes, as they are binding on you.
Introduction
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website www.easterndental.com and any applicable subdomains thereof, and through any applications, functionalities, content, materials, or other online services provided by Eastern Dental (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.
Specifically, this Privacy Policy applies to information we collect:
- On this Website.
- In e-mail and other electronic messages between you and this Website.
It does not apply to information collected by:
- us offline or through any other means, including on any other website operated by Eastern Dental or any third party (including our affiliates and subsidiaries); or
- any third party (including our affiliates and subsidiaries), including through any application or content that may link to or be accessible from or on the Website.
This Privacy Policy is about how we protect information and data about you. However, it is not about health or dental care or any personal health information (“PHI”) as defined in the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Your PHI is addressed separately. Eastern Dental is committed to ensuring that your PHI is confidentially and securely stored and maintained. To that end, each of the Practices has its own Notice of Privacy Practices in compliance with HIPAA. For a full description of the HIPAA privacy and security standards applicable to PHI, please see the HIPAA Notice of Privacy Practices at https://www.easterndental.com/wp-content/uploads/2019/11/HIPAA-consent.pdf.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Children Under the Age of 18
Our Website is not intended for children under 18 years of age. No one under age 18 may provide any personal information to, on or through the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or on or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or username you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [INSERT CONTACT EMAIL ADDRESS OR CONTACT WEBPAGE].
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information:
- by which you may be personally identified, such as name, postal address, e-mail address, telephone number or ANY OTHER INFORMATION THE WEBSITE COLLECTS THAT IS DEFINED AS PERSONAL OR PERSONALLY IDENTIFIABLE INFORMATION UNDER AN APPLICABLE LAW (“personal information”);
- that is about you but individually does not identify you; and/or
- about your internet connection, the equipment you use to access our Website and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies.
- From third parties, for example, our business partners.
Information You Provide to Us
The information we collect on or through our Website may include:
- Information that you provide by filling in forms on our Website.
- Records and copies of your correspondence (including e-mail addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Details of transactions you carry out through our Website.
- Your search queries on the Website.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system and browser type.
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Website.
- Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
- Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit Eastern Dental, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.
In addition, the Website may use Google Analytics services. For information regarding how Google uses information from sites or apps that use its services, please go to the following URL: www.google.com/policies/privacy/partners.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To schedule appointments that you request.
- To provide you with information that you request from us.
- To provide you with promotional offers regarding our products and services.
- To fulfill any other purpose for which you provide it.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you.
Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide as described in this Privacy Policy:
- To our subsidiaries and affiliates.
- To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To a successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Eastern Dental’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Eastern Dental about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Website and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Eastern Dental, our employees, patients or others.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
- Promotional Offers from Eastern Dental. If you do not wish to have your contact information used by Eastern Dental to promote our products or services, you can opt-out at any time by contacting us at info@easterndental.com. If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions.
Accessing and Correcting Your Information
You may communicate with us atinfo@easterndental.com to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at info@easterndental.com.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.
Contact Information
To ask questions or comment about this Privacy Policy and our privacy practices, please contact us at info@easterndental.com.